Lenovo is a well-known brand that's constantly innovating, evolving, and communicating. I was lucky enough to tag team with Clean, an ad agency out of Raleigh, NC to keep up with this tech giant.
Work involved B2B and B2C ad copy, plus strategizing the direction and voice of Lenovo Health and Lenovo Education, which included ghost writing technical op-ed pieces and solidifying Lenovo as
a respected industry leader.
This is a small selection of that work.
More available (when you ask nicely).