Currant

People have a tendancy to waste a lot of energy, and Currant isn't cool with that. So, they created a top-of-the-line smart outlet to help consumers be more concious. I came in to help them communicate their value and features in a straightforward, approachable voice. I had a hand in copy that was featured on their website, in emails, brand books, PR newsletters, and more. 

 

Here's a sampling.